analytics Archives - Center for Direct Marketing

Image of marketing metrics CPO, CPA, CPM, CPC

August 3, 2017

Jumpstart ROI With Paid Media Measurement

Audience comparison and marketing ROI Keep more of your money when you manage advertising with various measurements to track ROI, tweak choices and renegotiate media prices. The ability to continually reduce the cost to...

Image of ROI formula, revenues divided by marketing expenditures

Analytics / Campaign management / Marketing strategy

July 23, 2017

Marketing Return on Investment

Track performance, analyze, adjust, repeat ROI in marketing is the relationship between revenues generated from campaigns versus marketing expenditures. It’s another metric companies need to establish so as to track results. Now that you’ve...

Tagged: analytics

Jumpstart ROI With Paid Media Measurement

Marketing Return on Investment