Center for Direct Marketing | Performance-based promotion

Center for Direct Marketing Blog

Image of the words free; that means no charge and cash register

Business planning / Campaign management / Competitive / Content / How-to / Marketing strategy / Productivity / Project management / ROI / Social media / Templates

January 17, 2018

7 great free templates for business planning, marketing strategy and productivity

Tried-and-true formats to explore, plan and streamline business Yes, FREE. I know. I know. We all get excited when we get stuff for free. Well, I’m sharing templates with you that I’ve developed for...

Blogging / Content

November 10, 2017

Find exciting free images~from trustworthy sources

Honor image rights when selecting impactful images Great images help audiences grasp concepts faster and retain information longer. When communicated orally, we only remember 10% of a message, while adding a picture increases retention...

Search marketing

October 26, 2017

Improve mobile user experience to punch up conversions

Google’s search algorithm favors mobile-friendly responsive design Considering that acquiring and converting web visitors is critical to commercial success, it’s important to make sites easy to navigate on any device: desktop, laptop, tablet or...

Direct Response Advertising

October 6, 2017

Direct response advertising success story

“Generous Creative Businessman Wants to Find a Hot, Sexy Woman With a Good Sense of Humor” Yes, this is a boy seeks girl story. Gary Halbert, long known for writing tremendously successful direct response...

Blogging / Content / How-to / Marketing

September 24, 2017

Control content rights when sharing

Use Creative Commons, alternative to copyright The non-profit organization Creative Commons (CC) goes beyond traditional copyright convention to promote sharing and use either with or without some rights reserved. Originators of images, text, research,...

Image of several blog posts on desktop computer screen

Blogging / How-to

September 19, 2017

Get a strong start to your blog

Upload several posts prior to launch Before launching a blog, prepare a basic number of posts across a range of topics to give readers a substantial sense of what to expect. Make them enticing...

Image of file cabinet with various words for types of content

Business planning / Content / How-to / Productivity / Project management / Templates

September 15, 2017

Marketing asset management made easy

Find content fast with inventory tracking Content management gets complicated quickly when teams generate volumes of messages and posts are repurposed frequently. It’s also important to document the source of content, especially when generated...

Image of the word Disclosure on highway sign

Business planning

September 1, 2017

Protect your business with proper disclosures & disclaimers

Display marks and notices to earn trust Earn the trust of customers, partners, industry and government by displaying credentials of compliance and disclosures of affiliations as well as trademarks and copyrights to appropriately safeguard...

Content / How-to / Productivity

August 20, 2017

Aggregate volumes of great content easily with an RSS feed reader

Save time while enhancing thought leadership by sharing You want lots of great content to impress your web visitors that you are a knowledgeable thought leader. Stay on top of key legislation and trends...

Image of words for various types of image content

Content / How-to / Templates

August 12, 2017

Track images with inventory template

Increase productivity by tracking assets Keeping a complete record of images used in marketing is good asset management. The explosion of content formats, environments, websites, networks and platforms prompts businesses to systematically categorize image...

Center for Direct Marketing Blog

Find exciting free images~from trustworthy sources

Improve mobile user experience to punch up conversions

Direct response advertising success story

Get a strong start to your blog

Marketing asset management made easy

Protect your business with proper disclosures & disclaimers

Aggregate volumes of great content easily with an RSS feed reader

Track images with inventory template

Connect on Twitter

Blogroll

Categories

Center for Direct Marketing Blog

Connect on Twitter

Blogroll

Tags

Categories