Direct response advertising success story
“Generous Creative Businessman Wants to Find a Hot, Sexy Woman With a Good Sense of Humor” Yes, this is a boy seeks girl story. Gary Halbert, long known for writing tremendously successful direct response...
Center for Direct Marketing Blog
Control content rights when sharing
Use Creative Commons, alternative to copyright The non-profit organization Creative Commons (CC) goes beyond traditional copyright convention to promote sharing and use either with or without some rights reserved. Originators of images, text, research,...
Get a strong start to your blog
Upload several posts prior to launch Before launching a blog, prepare a basic number of posts across a range of topics to give readers a substantial sense of what to expect. Make them enticing...
Marketing asset management made easy
Find content fast with inventory tracking Content management gets complicated quickly when teams generate volumes of messages and posts are repurposed frequently. It’s also important to document the source of content, especially when generated...
Protect your business with proper disclosures & disclaimers
Display marks and notices to earn trust Earn the trust of customers, partners, industry and government by displaying credentials of compliance and disclosures of affiliations as well as trademarks and copyrights to appropriately safeguard...
Aggregate volumes of great content easily with an RSS feed reader
Save time while enhancing thought leadership by sharing You want lots of great content to impress your web visitors that you are a knowledgeable thought leader. Stay on top of key legislation and trends...
Track images with inventory template
Increase productivity by tracking assets Keeping a complete record of images used in marketing is good asset management. The explosion of content formats, environments, websites, networks and platforms prompts businesses to systematically categorize image...
How to close with multi-touch marketing
Plan 7-14 touches to acquire a customer The explosion of media choices coupled with today’s short attention span means marketers must plan 7-14 steps in their lead nurturing programs. High-ticket items in the business-to-business...
Jumpstart ROI with paid media measurement
Audience comparison and marketing ROI Keep more of your money when you manage advertising with various measurements to track ROI, tweak choices and renegotiate media prices. The ability to continually reduce the cost to...
Basic business contracts: Non-disclosure agreement
One of the first documents any new company needs is a standard non-disclosure agreement (NDA) to protect its intellectual property, processes and plans. Confidential information shared with partners, vendors and employees should be under...