Center for Direct Marketing | Performance-based promotion

Center for Direct Marketing Blog

August 20, 2017

Aggregate volumes of great content easily with an RSS feed reader

Save time while enhancing thought leadership by sharing You want lots of great content to impress your web visitors that you are a knowledgeable thought leader. Stay on top of key legislation and trends...

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Content / How-to / Templates

August 12, 2017

Track images with inventory template

Increase productivity by tracking assets Keeping a complete record of images used in marketing is good asset management. The explosion of content formats, environments, websites, networks and platforms prompts businesses to systematically categorize image...

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Campaign management / How-to / Marketing strategy

August 6, 2017

How to close with multi-touch marketing

Plan 7-14 touches to acquire a customer The explosion of media choices coupled with today’s short attention span means marketers must plan 7-14 steps in their lead nurturing programs. High-ticket items in the business-to-business...

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Analytics / Marketing strategy

August 3, 2017

Jumpstart ROI with paid media measurement

Audience comparison and marketing ROI Keep more of your money when you manage advertising with various measurements to track ROI, tweak choices and renegotiate media prices. The ability to continually reduce the cost to...

Business planning

July 31, 2017

Basic business contracts: Non-disclosure agreement

One of the first documents any new company needs is a standard non-disclosure agreement (NDA) to protect its intellectual property, processes and plans. Confidential information shared with partners, vendors and employees should be under...

Content / Good examples / How-to / Marketing strategy / Project management / Templates

July 28, 2017

Create your editorial calendar

Maximize opportunities efficiently Why you need an editorial calendar Better planning, across the scope of your organization’s plans over the next 12-18 months, ensures adequate preparation to 1) effectively organize authors, and 2) meet...

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Analytics / Campaign management / Marketing strategy

July 23, 2017

Marketing return on investment

Track performance, analyze, adjust, repeat ROI in marketing is the relationship between revenues generated from campaigns versus marketing expenditures. It’s another metric companies need to establish so as to track results. Now that you’ve...

Analytics / Business planning / Marketing strategy / Templates

June 30, 2017

Marketing success: track trends in analytics

Start with benchmarks Performance statistics help companies adjust efforts to constantly improve. Regular reporting and review, weekly or monthly, demonstrates progress and weak areas. You will have various reports that provide excruciating detail for...

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Business planning / Nonprofits

June 26, 2017

How nonprofits make grant writing easy

Preparation and organization are key to expeditious fund applications Many nonprofits are unable to turn around a grant application quickly. With a little thought, preparation and organization, any nonprofit can crank out a response...

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Business planning

June 16, 2017

10 questions every startup needs to answer

Don’t pitch venture capital without answers Many startups make the big mistake of getting excited about the bells and whistles of a product or technology they’ve created before vetting it. This list of 10...

Center for Direct Marketing Blog

Aggregate volumes of great content easily with an RSS feed reader

Track images with inventory template

How to close with multi-touch marketing

Jumpstart ROI with paid media measurement

Basic business contracts: Non-disclosure agreement

Create your editorial calendar

Marketing return on investment

Marketing success: track trends in analytics

How nonprofits make grant writing easy

10 questions every startup needs to answer

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