Managing Direct Response Marketer Expectations
It’s heart-breaking when performance-based marketing programs get cancelled due to poor planning and failure to manage expectations.
Tagged: direct response advertising
Direct Response Advertising Success Story
Famous copywriter Gary Halbert wrote a great Personals ad “Generous Creative Businessman Wants to Find a Hot, Sexy Woman With a Good Sense of Humor” Yes, this is a boy seeks girl story. Gary...
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