Rockin’ ROI: How to Bootstrap Ecommerce with Performance-based Marketing
Rockin’ ROI is a beginner’s guide to marketing for ecommerce entrepreneurs who need results from the get-go, while avoiding common costly pitfalls.
Tagged: ROI
Direct Response Advertising Success Story
Famous copywriter Gary Halbert wrote a great Personals ad “Generous Creative Businessman Wants to Find a Hot, Sexy Woman With a Good Sense of Humor” Yes, this is a boy seeks girl story. Gary...
Jumpstart ROI With Paid Media Measurement
Audience comparison and marketing ROI Keep more of your money when you manage advertising with various measurements to track ROI, tweak choices and renegotiate media prices. The ability to continually reduce the cost to...
Marketing Return on Investment
Track performance, analyze, adjust, repeat ROI in marketing is the relationship between revenues generated from campaigns versus marketing expenditures. It’s another metric companies need to establish so as to track results. Now that you’ve...
How to stretch a TV media dollar: Traditional plus Direct Response
Direct response adds accountability to any campaign while taking advantage of lower pricing. Why DRTV Commercials Cost So Much Less A TV direct response rate card is based upon the premise that an advertiser...