Eighty-eight years ago, a South Dakota drug store realized what marketers embrace today: the realization that consumers respond positively to sellers willing to give freely, whether the gift is education, goods, services or ice.
Testimonials, the convincing stories told by your company’s clients, partners, vendors and network of colleagues and followers carry tons of credibility with your prospects
Grab killer tools to make assessment, organization and analytics easier Yes, FREE. I know. I know. We all get excited when we get stuff for free. Well, I’m sharing templates with you that I’ve...
Plan 7-14 touches to acquire a customer The explosion of media choices coupled with today’s short attention span means marketers must plan 7-14 steps in their lead nurturing programs. High-ticket items in the business-to-business...
Audience comparison and marketing ROI Keep more of your money when you manage advertising with various measurements to track ROI, tweak choices and renegotiate media prices. The ability to continually reduce the cost to...
Laying out an editorial calendar for all stakeholders lets management and marketing understand assignments to create and deliver great assets.
Track performance, analyze, adjust, repeat ROI in marketing is the relationship between revenues generated from campaigns versus marketing expenditures. It’s another metric companies need to establish so as to track results. Now that you’ve...
Set up the benchmarks of your first marketing statistics into these downloadable template for free and paid media.
Discover additional sales opportunities and needs As you diagram the lifecycle of your customers interactions with your company, processing the nurturing activities to gain a registration or purchase, solicit further purchases, answer questions, resolve...
Research on competitors drives pricing, product and marketing strategies. Get your own template for free with a video to guide you.