Close more deals through LinkedIn
You know what they say about the Lottery: “You can’t win if you don’t play.” That’s how I feel about networking. A friend from Texas uses the expression “watering the flowers” when catching up...
Tagged: lead nurturing
How to close with multi-touch marketing
Plan 7-14 touches to acquire a customer The explosion of media choices coupled with today’s short attention span means marketers must plan 7-14 steps in their lead nurturing programs. High-ticket items in the business-to-business...
Diagram your customer lifecycle
Discover additional sales opportunities and needs As you diagram the lifecycle of your customers interactions with your company, processing the nurturing activities to gain a registration or purchase, solicit further purchases, answer questions, resolve...