Close more deals through LinkedIn

You know what they say about the Lottery: “You can’t win if you don’t play.” That’s how I feel about networking. A friend from Texas uses the expression “watering the flowers” when catching up with former colleagues. It’s “watering” that has led to every job I’ve ever had and some incredible opportunities; simply put, it’s […]

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7 great free templates for business planning, marketing strategy and productivity

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Tried-and-true formats to explore, plan and streamline business Yes, FREE. I know. I know. We all get excited when we get stuff for free. Well, I’m sharing templates with you that I’ve developed for myself because I couldn’t always find what I wanted out there. 1. Sharpen business focus through discovery Over 100 questions to help […]

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Find exciting free images~from trustworthy sources

Honor image rights when selecting impactful images Great images help audiences grasp concepts faster and retain information longer. When communicated orally, we only remember 10% of a message, while adding a picture increases retention to a whopping 65%. Yes, a picture is worth a thousand words. Get free images from sources you trust When searching […]

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Improve mobile user experience to punch up conversions

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Google’s search algorithm favors mobile-friendly responsive design Considering that acquiring and converting web visitors is critical to commercial success, it’s important to make sites easy to navigate on any device: desktop, laptop, tablet or smartphone. What’s more, Google penalizes sites that are unfriendly to mobile devices by lowering their search rankings. It takes just a […]

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Control content rights when sharing

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Use Creative Commons, alternative to copyright The non-profit organization Creative Commons (CC) goes beyond traditional copyright convention to promote sharing and use either with or without some rights reserved. Originators of images, text, research, data, science, audio, video and music choose rights and the appropriate Creative Commons logo to mark their decision to provide materials […]

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Marketing asset management made easy

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Find content fast with inventory tracking Content management gets complicated quickly when teams generate volumes of messages and posts are repurposed frequently. It’s also important to document the source of content, especially when generated outside the company, such as interviews hosted externally. Proper documentation will save hours and possibly the need and expense of complete […]

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Protect your business with proper disclosures & disclaimers

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Display marks and notices to earn trust Earn the trust of customers, partners, industry and government by displaying credentials of compliance and disclosures of affiliations as well as trademarks and copyrights to appropriately safeguard your organization. Post appropriate notices to protect products, intellectual property, copyrights and trademarks conspicuously on web sites. Certain products and services […]

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Aggregate volumes of great content easily with an RSS feed reader

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Save time while enhancing thought leadership by sharing You want lots of great content to impress your web visitors that you are a knowledgeable thought leader. Stay on top of key legislation and trends affecting your industry. Cull through volumes quickly with a feed reader; then review and publish commentaries on the news. You don’t […]

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